Frequently Asked Questions About NAHB Research Center's Observational Research Lab

Why should my company utilize NAHB Research Center’s Observational Research Lab?
The Observational Research Lab allows a company to have its entire product development and marketing teams observe and participate in the research utilizing one-way glass, live stream over the Internet, or audiovisual recording. This has a remarkable effect on developing consensus in new product and marketing decisions.

Who conducts the research at the Observational Research Lab?
Architects, builders, engineers, planners and developers, market researchers, and others as required.

What are some of the costs associated with utilizing the facility?
Projects are designed specifically to meet client needs, and price is dependent upon the research design. Key elements of the cost are:

• number of participants
• size and complexity of the mock-ups being used
• length of observation time

The NAHB Research Center is able to provide value to our clients no matter what the budget size.

How does this facility compare to others around the country?
For the home building industry, there is nothing like this facility in North America. In fact, Patrick McCullen, vice president of the IAS board of directors, said, “As far as the specialty areas go, this is one of the best facilities I’ve seen. What’s nice,” he added, “is how much the NAHB Research Center is doing for their clients in helping them produce quality products. That’s very important and impressive.”

Where is the NAHB Research Center and its Observational Research Lab?
The Research Center campus is conveniently located between Baltimore, Md. and Washington, D.C. at 400 & 450 Prince George’s Boulevard, Upper Marlboro, Md.

Does the facility operate continuously?
Typical hours of operation are Monday through Friday, although some research activities may occur on weekends, if appropriate.

May I visit the Observational Research Lab?
Contact Ed Hudson, NAHB Research Center director of market research, to set an appointment to tour the facility.

Where can I get additional information?
For more information on the NAHB Research Center, its Observational Research Lab, and other market research capabilities, visit www.nahbrc.org/marketresearch.